Coaching for Lawyers Who Want to Lead, Grow, and Stay Ahead
Being an exceptional lawyer got you here. Building a book of business, leading a team, and navigating a fast-changing profession will take you further.
You've mastered the craft. But the legal profession is changing faster than any training manual can keep up with. AI is reshaping how work gets done. And the skills that make a great lawyer aren't always the same skills that build lasting client relationships, develop the next generation of talent, or position you as a trusted partner to in-house counsel. That gap is exactly where we work.
Coaching for Lawyers.
Built by a lawyer.
Law firms invest heavily in legal training. But the skills that drive originations, deepen client loyalty, retain top talent, and future-proof your practice live somewhere else: in how you communicate, how you build trust, how you develop people, and how you show up.
At Perivita Partners, we help lawyers and law firms grow their human edge and their AI edge at the same time. Because the arrival of AI doesn't diminish the value of great lawyering; it raises the premium on the skills that technology can't replicate: judgment, presence, trust, and the ability to build relationships that last.
Whether you're a partner looking to expand your book, a firm investing in associate development, or a leadership team preparing for what's next — our coaching for lawyers programs are built for you.
Our coaching for lawyers process
We do things The JDB Way™. That means no generic playbooks, no check-the-box CLE, and no theory disconnected from your actual practice. Our work with lawyers and firms starts with data-informed insight and moves into practical, sustainable behavior change — the kind that makes your people more effective and your firm more competitive, with or without AI in the room.
JOURNEY
Understand what's working, what's limiting you, and what your clients and colleagues actually experience. Through leadership and emotional intelligence assessments (EQ-i 2.0®, CSI, or EQ 360®) , you'll gain honest insight into your patterns — before we build anything new on top of them.
DESIGN
Build a strategic path forward. Whether that's a business development approach tailored to your practice area, a framework for developing your associates, or a firm-wide plan for growing human and AI capabilities in parallel — we design it around your goals and your culture.
BECOME
Put it into practice. Through structured coaching and interactive workshops, you'll shift how you show up in client conversations, sharpen your relationships skills, and build your AI acumen while building your book of business. We’ll support you at every step to make sure those shifts stick.
Perivita’s Coaching for Lawyers and Firms
All programs are tailored to your specific needs. Investment starts at $8,500.
Business Development Coaching
Many lawyers are trained to wait for work to come to them. Business development coaching flips that script. We work with attorneys to develop the mindset, habits, and skills that build a sustainable book of business — without feeling transactional or out of character. And as AI takes on more of the technical lifting, the lawyers who win will be the ones who've invested in the relationship skills that technology simply cannot replicate.
Learn:
The business development mindset shift
Building win-win partnerships with in-house counsel
The do's and don'ts of nurturing client relationships
LinkedIn thought leadership: how lawyers build credibility and visibility online
Moving from service provider to trusted advisor
Leadership & Team Development for Law Firm Leaders
Managing partners, practice group chairs, and firm leaders carry unique pressures: leading peers, retaining top performers, managing up to the partnership, and driving firm culture — all while navigating an industry in rapid transformation. Our team development work brings your leadership together with shared language, clearer communication, and aligned priorities for both the human and technological dimensions of your firm's future.
Associate Development Programs
The best associates don't just need stronger legal skills — they need to learn how to build relationships, develop professional presence, and make the transition from technician to rainmaker. As AI handles more routine legal work, the associates who rise will be those who've developed the human skills that differentiate them. We work with firms to bridge that gap before they lose top talent to firms that do.
Learn:
The shift from skill-building to relationship-building
Developing professional presence and executive function
Building internal relationships that accelerate growth
Asking for and using feedback strategically
Understanding your role in the age of AI
AI Readiness for Lawyers and Firms
AI isn't coming — it's here. The question isn't whether it will change legal practice. It's whether your team will lead that change or react to it. Our AI readiness work isn't a technology training. It's a leadership and business conversation about what AI means for how lawyers work, how clients expect to be served, and where human judgment, emotional intelligence, and relationship-building become more valuable — not less.
We help lawyers and firms grow their AI capabilities and their human capabilities in parallel, because one without the other leaves you half-prepared for what's ahead.
“AI is changing what lawyers do. Coaching is changing how lawyers lead. The firms that invest in both will define what legal practice looks like next.”
— Jessica DeBianchi Rivera, General Counsel & Founder of Perivita Partners
What changes when lawyers and firms invest in this work
This isn't soft skills training. It's strategic, assessment-driven development that makes lawyers and firms more competitive — now and as the profession continues to evolve.
Grow originations by building the relationships that turn into business
Position your firm at the intersection of AI capability and human excellence — where the future of legal practice is being built
Retain top associates by investing in their growth, not just their billable hours
Develop partners who lead and develop others, not just deliver great work
Strengthen client relationships that survive transitions and generate referrals
Build a firm culture where people want to stay and perform at their best
Lead AI adoption with confidence while deepening the human skills no technology can replicate
Position your firm at the intersection of AI capability and human excellence — where the future of legal practice is being built
Meet your coach (who’s also a lawyer)
Hi, I’m Jessica DeBianchi Rivera, a board-certified leadership coach and practicing General Counsel. I’ve long geeked out on the intersection of law, tech, and leadership, so much so that I’ve been recognized by the Association of Corporate Counsel as a national Value Champion for building a law department from the ground up that leaned heavily on relationship management and tech-enablement. I’ve also been dual-roled as a lawyer and C-Suite executive across sales, HR, and operations for many years. That’s why when I talk about business efficiency, AI readiness, and leadership development — I'm speaking from experience, not theory.
I built Perivita because I see a massive gap in leadership development programs that train lawyers on the skillset, mindset, and tech-set they’ll actually need in this dynamic professional age. I bring board-certified coaching credentials, gold-standard leadership assessments, and the kind of perspective you only get from having actually lived it.
Ready to get started?
Whether you're a lawyer with a business development goal, a firm leader building your next generation of talent, or a managing partner navigating the intersection of AI and human performance — let's talk about what's possible.
Coaching For Lawyers FAQs
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Both. We work with partners on business development and leadership, and with associates on professional development, relationship-building, and the mindsets that prepare them for partnership — including how to thrive as AI reshapes the work associates have traditionally done. Firms often engage us for both simultaneously.
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CLE focuses on legal knowledge. This work focuses on the behaviors, relationships, and leadership patterns that determine whether a lawyer builds a career or just a track record. It's practical, personalized, grounded in assessment data, and designed to develop the human capabilities that become more valuable as AI takes on more of the technical work.
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We use the EQ-i 2.0®, EQ 360®, and CSI to give lawyers and firm leaders objective data on their emotional intelligence, change adaptability, and how others experience them. These are a powerful starting point for both individual coaching and firm-wide development conversations — and they're especially relevant as firms navigate the human dimensions of AI adoption.
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Yes. We offer individual coaching, associate cohort programs, leadership team development, and firm-wide keynotes and workshops. We'll recommend the engagement that fits your firm's size, culture, and goals.
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It's not a technology training — it's a leadership conversation. We help lawyers and firm leaders think clearly about how AI is reshaping client expectations, associate workflows, and firm competitiveness, and how to grow human and AI capabilities in parallel so your firm is prepared for both dimensions of what's coming.
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No. Whether your firm is actively adopting AI or still figuring out where to start, the human leadership work we do creates the foundation that makes AI adoption more effective — and helps your people show up with the judgment, presence, and relationship skills that will matter most regardless of where the technology goes.